I've designed for banks, financial and cybersecurity companies, construction and AI-driven manufacturing firms, alongside tech companies and fashion brands, building identity systems and marketing campaigns that hold up under real scrutiny. I move between branding, product design, editorial work, and long-form research, treating each as part of the same practice: making complex or invisible things legible.

I hold a Master's in Multidisciplinary Design from Shenkar College, Israel, which shapes how I work: I pull from branding, research, and art at once rather than one discipline at a time. Outside client work, I co-run DASEIN, an independent print magazine, and Zero Phase, an art-science studio, both spaces where I test ideas before bringing them into client work. That range is usually where the less obvious solutions come from.