Building the identity and the website behind the agency, before it could sell either to anyone else.
Year:
2025
Timeframe:
6 weeks
Role:
Brand Designer
Industry:
Creative & Marketing Agency
Overview
A design agency's own brand is the first thing it has to get right, before it can promise to get anyone else's right.
Stop Scrolling is a creative agency for branding, web design, motion, and marketing content. Before the studio could sell that story to clients, it needed to prove it in its own identity and site. As brand designer, I designed Stop Scrolling's visual identity and built the website itself, the same system client work like Hahaha, Zenyth, and Jakka.ai would later sit inside.
Problem
An agency selling brand and web design gets judged by its own brand and web design first, before a prospective client ever opens a proposal. The identity had to read as credible enough to open enterprise conversations and bold enough to justify the studio's name, while the website had to do real work: explain a broad service list clearly, showcase client outcomes, and move a visitor toward booking a call, not just look good as a portfolio piece.
Solution
I designed Stop Scrolling's full visual identity, logo, type system, color, and the motion language used across the site and social, then built that system out into the website itself: service pages, the case study template later used for every client project, and a booking flow built to convert. The site has evolved since as the studio has grown, so this credits the foundational identity and site system, not every pixel live today.
