A brand identity for the ghost that quietly guards the web.
Year:
2025
Timeframe:
6 weeks
Role:
Brand Designer / Web Designer
Industry:
AI / Marketing Technology
Overview
A visible identity for an AI tool built to work invisibly.
Jakka.ai isn't just another SaaS platform, it's an agentic AI that silently crawls, audits, and improves websites at scale. At Stop Scrolling, I led the brand identity, turning that invisible work into something people could actually see and trust: a modern mark, a spectral mascot, and a system built to scale from product interface to global stage.
Problem
Jakka.ai's product works by staying out of sight, crawling, auditing, and flagging issues before anyone notices there was a problem. The identity had to do the opposite, make that invisible reliability visible, in a crowded AI space, without resorting to a generic logo. The real challenge wasn't the mark itself, it was building a guardian identity that could scale from a product interface to a global stage.
Solution
I built the identity around Jakka's core metaphor, a ghost, shaped to feel friendly and sleek rather than dark, echoing the AI's ability to glide across websites with precision. The logo's flowing lines signal transparency and agility, and a palette of midnight blue and spectral green pairs technical sophistication with alert energy. Since launch, Jakka.ai's marketing reach has grown by 60%.
