Overview
Overseeing the entire AI lifecycle, Vanti Analytics enables manufacturers to predict failures and the root cause time through automated and actionable data analysis. Vanti’s no-code solution allows manufacturing teams to build and deploy predictive models within a day, unlocking AI scalability for manufacturers. Their target audience is extremely focused including manufacturing teams, engineers and production line analysts.
The Challenge
Vanti approached the studio looking to sharpen their messaging, brand story, and visual identity in order to better convey their cutting edge solution to their target audience. They lacked direction and focus on how to visually present their story in order to stand out in the manufacturing space.
The Outcome
We worked together to create the building blocks that would tell the Vanti story in both messaging and imagery. We selected a clean visual language based on illustrations reminiscent of technical drawing in order to capture the world of machines and production lines.
Once the brand messaging and identity were resolved, we focused on creating a brand new website and marketing collateral. Since our collaborative work has begun the company has tripled in size and closed a round of funding of $16M.
